Are you not able to rank your blog on top page in google search? All your efforts of doing SEO is not showing desired result. Main reason is you need to understand SEO, I mean to say What is SEO? How does SEO work?

So, no worries, in this post we have covered all about the basic of SEO, What is SEO and how SEO works?

Without wasting a sec, let’s get started!

What is SEO?

SEO Basics: SEO, short for search engine optimization, is the art and science of increasing the amount of traffic a website or webpage obtains from non-paid search engine results.

As paid media gets more and more expensive, it is more important than ever for businesses to ramp up their SEO efforts since free traffic coming from organic search results is a whole lot better than expensive traffic assuming, of course, that this free traffic consists of good potential customers for your business.

Positive SEO results, however, cannot be achieved without a plan. At a base level, success in SEO comes from doing three things well:

1. Determining which search keywords it is possible for your website to both rank for and make money from,
2. creating excellent content that answers the specific questions people have in mind when searching a particular keyword research, and
3. getting publicity for your site so that search engines recognize it as an authoritative source in your profitable niche.

Little Misinterpret about, what SEO?

People often misinterpret what SEO is, and how what can be categorized as an SEO effort. Many believe SEO is a series of back and front end technical optimizations to abide by search engine algorithm rules.

While that is a component of search engine optimization, SEO is not just technical editing. SEO can be defined as ANY actions taken to improve your website’s ranking in search engines. These actions include (but are not limited to):

1. Re-posting your content on social media channels throughout the week
2. Reaching out to publishers in your niche to feature your content
3. Finding the most popular topics in your niche and writing about them

Hope you get little understanding about, SEO basic.

Why you need SEO?

SEO is crucial for any company which benefits on people visiting their website.

Even minimal SEO efforts can show results, but a good question to ask would be why put in the effort when I won’t benefit much from more website visitors?

This is a valid question.

It makes sense for software companies such as Wild Apricot to heavily invest in SEO since their website visitors are likely to become paying customers in just a few clicks, but why would a bicycle repair shop need to invest in SEO?

Of course extra website traffic couldn’t hurt their store foot traffic, but should they be putting equal efforts into SEO as Wild Apricot?

The answer is absolutely not.

SEO must be tailored to your businesses niche.

If websites in your niche can financially benefit from site visitors within 1 minute of landing on your site (such as purchasing a product online), you should put a lot of effort into SEO.

If there is another step needed to be taken before you have financially benefited from a website visitor (such as having them come down to your store), you shouldn’t invest heavily into SEO.

If you want your website to be found by more people, SEO is the Most Profitable way to get traffic.

Paid Search (PPC, Facebook, etc) is Faster, but requires an ongoing investment. SEO is an upfront investment that can literally pay dividends for many years.

Any company that is looking to maximize business through a website should be doing ongoing SEO.

Businesses can certainly drive business and sales through paid digital marketing efforts, however, SEO is a longer-term investment into the growth of your website, which could lead to reduced paid digital marketing costs.

How does SEO work?

Think of SEO as a writing a document for your company board of directors.

The directors are search engines, and your document is your website. If you don’t organize and structure your document properly, (proper punctuality, sentences, paragraphs, graphs, and other small factors) the board will have trouble reading and understanding your document.

SEO is the practice of making your website easier to read for search engines.

It works by decreasing the time it takes for the search engine algorithm to crawl and understand your website.

The less time it takes for the search engine to go through your website, the better your website will rank.

Google must send searchers to the most relevant site in order for them to remain as relevant and as profitable as they are.

Right?

I mean if they did not send you to the best site for your search, you would stop using it.

So the only way SEO works is to make your site MORE RELEVANT to Google (and other search engines) and the people that are searching for what you offer.

Completely explaining how SEO works is tough for any digital marketer.

Search engines update their ranking algorithms on a very regular basis, near daily.

That said we do know some things that if done properly, should lead to an increase in rankings.

The first thing that your website needs is great content, great content is the most important ranking factors in the mind of Google.

The next thing to be done is ensuring that your technical on-page SEO is completed.

This will tell the search engine bots what your site is about by using page title, H1 and on page content.

How Link Building and Local SEO Impact?

Link Building is one of the most important parameter for search engine optimization.

Search engines use high-quality links back to the site as ‘votes’ of confidence from other websites.

The more ‘votes’ that your website gets the better it will perform. Local SEO is very important for Brick and Mortar businesses, selling online or not.

Having your business show up in the map pack for certain searches could help you circumvent traditional SEO as MAP packs tend to show up over organic search results.

You can also optimize your website to show for long tail location-specific keywords such as plumber in New York.

A plumber that has a page that is dedicated to discussing plumbing service in the New York area will rank much more favorably for a New York related search then ones that don’t.

How link building, and Local SEO impact a business? Link Building is a factor, but not the most important. Recently Google has been cracking down on Link Farms and other methods of gaming the system.

Best Content Relevancy

The MOST IMPORTANT part of SEO is still just ONE THING – RELEVANT CONTENT. Having informative, relevant (to the search terms), and longer content is the first and best step to higher ranking.

That content needs to be optimized and structured properly and there are dozens of little pieces that need to be done correctly, but CONTENT IS STILL KING in SEO.

Especially in Local SEO.

Want to know how hard SEO will be for your term(s)? Quick Trick: Open Google Chrome in Incognito mode.

Local SEO is the best way to start your search engine campaign because, at the local level, the competition is much lower and that way the visibility of your website & traffic increases.

Improve Domain Authority

Link building is one of the many SEO strategies to help improve your domain’s authority. Link building is essentially just reaching out to relevant sources to link to your content.

You can build links by doing your own outreach, or organically through social media sharing. Essentially, the more websites link to your website, the better search engines think your site is.

On the other hand, local SEO focuses on improving your website ranking in your region of operation.

Local SEO practices make sense for physical stores and businesses, and don’t apply to entities like software companies. Local SEO can be anything from making your location accessible for search engines, all the way to publishing your address on listing and understand websites/blogs.

Google My Business listing

Local SEO is a niche form of SEO. All content and link building focuses on local wins, local website traffic and local areas. One of the most common ways to succeed in Local SEO is to use GEO targeting on your site and to ensure your Google My Business listing fully optimized.

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