How do you judge if any business is growing or not?
The ultimate goal of any business is to get the leads and selling of the products or services by online or offline mode.
What I feel that for any business in the world of internet is online presence, is a must and impacting parameter for the business.
By running advertisement via social media platform or AdWords, very frequent growth in the business can be seen, but for the long term nothing can beat content marketing.
Yes, I am indicating towards the website or any blog running related to that particular business.
Blogging is such a platform which can serves all the purposes for any media outlet.
Blogging is such a platform which serves all the purposes such as to get proper content for social media, newsletters or any source for other website to get linked to.
So content marketing is one of the greatest game changer that can prove for any business success.
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Let us discuss how this can be done or Business Blog can make it works successfully in 2019.
Priority to provide Value to readers, NOT any services or Products
Table of Contents
Yes it is right, the priority should must be to provide valuable information to your readers.
Nowadays majority of the blogs or website describe about product and services in their blogs, rather providing valuable contents to their readers.
Resulting very less valuable information or low quality information for their readers. So avoid this blunder while starting Business Blog in any industry or sector.
This is the only reason which result in immediately turn off readers from the blog.
Main focus should be…
The Reader once visit your blog and get impressed by your value, be in such a way that it come back again in future.
Question arises how this can be done?
In a simple way, try to answer the questions and solve the problems of your readers
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You can visit to the particular relevant Forum and their, you can solve their problems or try to answer to their problems.
Optimize blog for more keywords for search engine
That is a great news that you have decided to start your business blog. But apart from it, in the world of technology and internet the blog must be optimized for search engine.
So question is how this is possible?
Yeah no worry this is possible, you need to focus and optimize your blog for various keyboards by using best keyword research tools out there in market.
In this process a single blog post can be rank in Google for multiple keywords and this would help to bring on the good leads for your business.
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For example if you see this article heading- “starting a business blog” so it can be rank for two keyboards,
First- “starting a business blog” and second is – “business blog”.
I’m not going to discuss on-page SEO in this article but in a very brief you must take care of heading tags, with sub heading topics.
Business Blog’s Headline must be of Attention Grabbing
Create a impressive attention grabbing headlines, anyone see cannot pass without being click.
And it is very important to must keep your targeted keywords under the heading. Very impressive for any business blog and its grand success.
The title of the heading must comprises of 60 characters otherwise it would truncate out by the search engine.
You can follow this advice, always try to perform A/B testing with your headlines and you will see the shocking in this process.
Content Quality & Consistency should be on Priority
Must Include Click to Action Button for readers
Active on social and newsletters
Proper research before outsourcing your contents
Your blog is the business so not always try to put services or businesses through your blog. Your blog should be always provide value to your readers and valuable information and answers to your problems or to solve your problems.
If you move in this way than your secondary part that is your service and product will do great business.
It is also right many people “not able to give information for free”.
But there should be no any hesitation for this, because your top competitors are already doing and providing good and better Solutions to the readers. This can be verified from the search engine.
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