How To Make Contents Engaging Post and Enhance Bounce Rate 🙂
- 1 How To Make Contents Engaging Post and Enhance Bounce Rate 🙂
- 2 Avoid Unnecessary Text in Article
- 3 Use of Analytics, Questions and Commitment
- 4 First Comments should be Your’s
- 5 Good Idea to Start With Story Telling
- 6 Must Ask Questions in Post
- 7 Include Video In Post
- 8 Create content with a specific audience in mind
- 9 User Generated Content (UGC)
- 10 Add Social Media Buttons & A Call-To-Action
- 11 Tie into Emotion
- 12 Share This Article
We know there are millions of contents are being generated per day. At some points every contents generator have a question or dought to “How to make the contents More Engaging post” for readers. As this play a very effective role in google SERP to drive the contents up in ranking.
So in this article I am focusing the few best tips to “How to make the contents with Engaging post” for your readers.
First point is, you should know your readers or to whom you are sharing the contents.
Suppose there is a man who have good and attractive products related to beauty. And he is trying to sell his items near a crowd of boys no women or girls, so he would not able to sell single of his stuff.
Because he did not get any engagement at this place and last to make any sell so need to think to make your Content More Engaging.
So in the same you have to understand to whom and for whom your contents are targeted. Don’t go for biting around the bushes.
If you would like to supercharge your content and drive high engagement rates, ten follow the below mention tips for the same.
In the simple way, Engagement content marketing define, any content that brings visitors on your website and increase conversion rate.
Also the readers become regular visitor of your website. This can be considered as the great engaging post and content in the domain of content marketing.
Avoid Unnecessary Text in Article
The unnecessary text in your article is one of the major factor which force your readers bounce back.
Always try to explain your thoughts or quotes in very simple and concisely.
That should provide the pleasant experience to your readers and because of this you will automatically get good engagement on your post.
How you can do this?
Section your text into short paragraphs and provides them artistic, attractive headers and sub-headers.
Our users are turning into skimmers and that they want encouragement to prevent and truly method the content.
Check that you permit some gap or any mode of breaker between them.
Continuously embedding the text is not a good idea to break this you can add few good infographics or images.
As images say thousand words at a time.
This will surely help to spend more time for your readers to stay on your site and directly get great engagement.
Use of Analytics, Questions and Commitment
Really if you want to enhance the engagement on your post article.
The use of concise data or analytics must be used in the post, this surely build up confidence to your readers.
It’s a great positive sign for your website to grow fast in future.
If you use “Analytics, Questions and Commitment” in your post, this would help to make it more engaging for audience.
For this first you need to know who you are appealing or referring your article to read.
First Comments should be Your’s
In recent zig zag trend of digital marketing, I must suggest you to try to “Leave The First Comment” that will help to move your audience engagement in better way.
How this can help to improve Article Engagement?
When you finish your article and the very first comments come from the writer to make your Content More Engaging for the deep readers of your blog.
This is will impact to your reader’s a most. When you put a comments it means you are asking your readers to stop and give a comment after reading through the article.
This lead a start of smooth discussion with the article and really the engagement will boost up with the article.
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Hope you understand this section.
Good Idea to Start With Story Telling
Seems very different in context with the blogging, right? But actually its ‘big’ NO.
If you ‘start with storytelling’ to describe and explain any context with story in your article, that will attract your audience and way to Make Content More Engaging.
This is great idea to implement for more engagement with your article or post.
Let me explain in different way, you can clearly recall few thoughts or saying from childhood, that has been narrated by your parents or grandparents that include some short of story.
Because that saying has been presented in front of you as story and visual images created for that story in your mind, that’s why you remembers still fresh.
Hope you understand what I am trying to forecast you under this section.
This strategy will help to attract more audience and build up content engagement to your post.
Must Ask Questions in Post
This is one of the smart way to drive engagement to your post. There cannot be anything more than this strategy (asking questions in post) that can drive great engagement for your article/post.
This mentally compel the readers to hold on and put his answers to the questions asked in the article.
Many great high authority site are following this strategy.
If you adopt this methods in your post be sure, you will able to enhance content engagement on the post.
So must “Ask questions in the post” at some specific point and request audience to put their valuable views on them.
This could be a great idea to enhance your post engagement.
Include Video In Post
If you create a small or medium video on particular article, it’s great for you to build as a Brand and get content engagement for the article.
You should add short videos also it may come from some different topics like- Comedy videos, motivational videos, DIY related videos, how-To, daily life hacks, new innovative product videos, etc and this surely on the way how to Make Content More Engaging for the readers of the blog.
With this you can also use slides shows, some animated gifs paly impressive role.
This will continuously bind audience to post and get a good source of info from long text article.
Create content with a specific audience in mind
Marketers used to have to create nameless personas of their target audience.
Today, we can use real, breathing people and not constructs! All it takes is a bit of social listening to learn the pain points your business solves.
You will also want to employ Google Analytics.
There, you can learn more about your audience like demographics, content preferences, what platforms they spend the most time on, etc.
Keep in mind: If ALL your post is information about your company, you are going to have a hard time building and nurturing relationships with your current and potential consumers.
You don’t want to talk AT these consumers, you want to engage WITH them.
That’s not to say you that you can never talk about and promote your business. You have to do that.
Just make sure you’re posting about other things as well, and are sharing posts from people within your target audience (when relevant).
People aren’t interested in a sales pitch article all the time. Instead, we urge you to become a member of your target audience.
What would YOU want to read or learn more about?
Write that. Write something that helps people and your audience is more apt to share that useful post with their other communities.
User Generated Content (UGC)
Getting customers involved in creating content is one of the best ways to ensure your content will be shared.
Not only will you get photos and videos and testimonials to use and repurpose, this type of content increases authenticity almost immediately.
A company can tell someone how great their products are, but when a friend tells you how great a company’s products are, you are way more apt to trust them and even purchase from that same brand.
Add Social Media Buttons & A Call-To-Action
Don’t you find that the most obvious answers are often the most overlooked?!
A super easy way of making your posts shareable is by ensuring it’s relevant to your target audience.
This will motivate them to share the people in their communities, on their social platforms and with their
family and friends.
Make it easy for them to share.
Always add social media buttons to the original piece of content.
It doesn’t matter the medium – blog, podcast, video…the buttons should be easily found to anyone looking at the content can find them immediately.
You can add these buttons alongside your content, at the top of the article or at the very bottom.
You can even design these buttons in a way that as readers scroll down the page, the button follows them dynamically.
Along the same line, you can simply ask your reader to share the content!
You already know that content needs a call-to-action.
Create a CTA to drive the reader to share your content. The easiest place to do this is at the end of the post.
These CTAs can be clever phrases, or simply a “Book now.”
If readers like what they have just read or watched, they’ll share.
Especially with a tiny nudge.
Tie into Emotion
The most successful marketing sparks strong emotional reactions within your communities.
The more we research, the more we see that emotions like happiness, sadness or anger tend to engage the most people leading them to share a piece of content.
Speak to the reader not at the reader.
Use all inclusive phrases and personal appeals.
Write solid information, yet write it in a digestible manner that will benefit the reader.
Address why what they are reading is important and why it should be understood promptly. It only takes one line of sloppy text to lose their interest.
One of the best ways to keep your audience engaged is by asking questions.
Asking questions makes your audience think that you are speaking directly to them.
Asking questions such as what do you think?
What would you do? Do you agree?
Will make your audience feel like that are involved and special.
It gives the impression that you are speaking directly to them instead of hundreds of people at once.
Make sure that you have an enticing heading that grabs your audience’s attention.
This will pull your reader in and make them want to read your content.
Also make sure that your content is relevant.
If your content is relevant to your audience they are more likely to come back and read more.
To pull in more engagement you can also tag other bloggers and influencers.
This will bring in a new audience and expand your current one.
Be the first to post about a topic.
This isn’t always possible but it is important to stay up to date with the latest topics and trends.
This will make all of your content relevant and important. Info by Lucy Rendler-Kaplan
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