A complete Analysis Guide on How to Create Brand Awareness: By Digital Internet Marketing-Social Media and Email Marketing in 2019
Table of Contents
- 0.1 A complete Analysis Guide on How to Create Brand Awareness: By Digital Internet Marketing-Social Media and Email Marketing in 2019
- 0.2 What is Digital Marketing?
- 0.3 Brand Awareness by Social Media Marketing
- 0.4 Social Media Marketing or Email Marketing
- 0.5 E-commerce and social media Relation
- 0.6 Product decide social media or email marketing the best for Brand awareness
- 0.7 Value stuff to recipient by Email Marketing in Brand awareness
- 0.8 Undeniable source of attracting Leads by social media and Email Marketing
- 0.9 Which is better, social media or email marketing? For Reputation Marketing & Brand awareness
- 0.10 Immediate sales & long-term community Build up by social and email Marketing best Brand awareness strategy
- 0.11 Help to Engage your Audience effectively
- 0.12 E-mail Marketing
- 1 Why would a business need email marketing?
|Social Media and E-mail Marketing that Can Skyrocket your Online Earning|
Introduction We are living in Big bang web of internet that provide tremendous digital marketing with ocean of opportunities for any business to grow up. By employing different networks of internet marketing one can successfully set up the business and gain for their clients resulting to boost up their Return on investment.
This is mainly true due to intensification of internet Brand awareness, which has changed the business communication with impending and clients.
Its true because of digital intensification the face of any business has been changed and now no business is like a frog in a well, so if you are in any business or planning to build so this e-book is meant for your success in life.
Let’s discuss the Internet marketing in brief about Brand awareness strategy.
The main aim of this e-book is to make aware about the strategy of the virtual marketing (Digital/Internet Marketing) so that your business be visible to millions and no longer concentric to a locality.
Your products will now float anywhere in globe as you follow proper strategy in marketing and you are on boat to earn while sleeping also as your business is on internet.
Online business expends in this hi-tech world as more and more consumers are looking to the internet for shopping.
What is Digital Marketing?
Internet marketing often called e-Marketing or online marketing is essentially any marketing activity that is conducted online through the use of internet technologies.
The well-targeted, commutable, conversion-oriented and interactive marketing of products or services by utilizing digital innovation to achieve the customers, and transform them into clients in a sustainable fashion.
The functionalities and concept of Digital Marketing,Brand awareness are more effective, result-oriented and measurable, which make it very unique from traditional marketing.
Now the main Pillars of the Digital marketing is Social Media Marketing and E-Mail Marketing. Lets discuss this… Now friends if you are able to understand these tools and work smartly with your niche website or Blog.
Then you would be able to market all your products on internet platform and this can lead to earn unlimited for you DAY & NIGHT…continuously… YOU will be earning while sleeping or while traveling around the world. Whenever you are in the Globe.
Brand Awareness by Social Media Marketing
Social media marketing is now totally transformed the marketing arena. In few decades there emerged lots of marketing fish industry and turned into the WHALE of the digital marketing Ocean.
So if anyone willing for launching its products online , he cannot neglect this mode of marketing medium. This is become the mode to direct approach to your customers with your products sample and options to BUY.
Social Media Marketing or Email Marketing
which one is Best for Brand awareness?
Let us discuss about the different opinion of the global leaders in the field of social media marketing and email marketing, which one is best.
One of the main issues one will face when building an eCommerce website is getting the products of their selves. I have seen businesses stock up on product and have difficulty selling them.
That is where Social Media Marketing comes handy to make Brand awareness. Creating emails and sending them out to your subscribers can cause mixed feelings. Some people who subscribe to a promotional email newsletter can see growth and loss.
People have the ability to unsubscribe and then you lose out on a potential buyer. With Social Media Marketing for Brand awareness, the ad is being displayed either promotional or through paid search marketing using Facebook Business will help you tremendously.
Found a niche in finding what demographics to target, which organic keywords to use, and how to do SEO on social media platforms. The sky is the limit with social media marketing. One can sell their products on Facebook, Instagram, SnapChat, and other platforms.
I believe we would provide great insight into your piece on what do you think is the best one -social media or email marketing. If you are selling a physical product for under $50.
For this case social media would be a better marketing channel for Brand awareness because you can get impulse buyers to purchase of a single Instagram photo or Facebook post.
If you are selling a product that takes education and has a longer sales process email marketing is the better channel.
You need to work on automating an email drip campaign that educates on your product benefits and how it has helped others. This will help move your prospects through your longer sales funnel that doesn’t see impulse purchases. Info by Joseph sloan from Advice Media
Value stuff to recipient by Email Marketing in Brand awareness
Best one for our business is e-mail marketing. We are addicted to getting messages and they’re akin to little presents that are delivered to our handheld devices.
For creating Brand awareness via Emails often offer something valuable to the recipient. This can be in the form of discounts, knowledge and more.
It also drives traffic to websites and social media. With email you can also create campaigns (drip campaigns) and conversion is much better. Info by Alex Tran
Definitely both – All successful marketing strategies include both email and social media marketing.
Social media is an undeniable source of attracting leads/prospects and building your brand. Platforms like LinkedIn, Twitter, Facebook, Instagram etc offer multiple choices in terms of content – from text to pictures to videos, they can be used to communicate with followers in multiple ways.
Additionally, social media for Brand awareness is an excellent way of reaching global audiences, connecting with millennial’s and leaving an impression on viewers. Typically, businesses fail with social media because they target the wrong audience or don’t know what their audience wants.
Similarly, email marketing is a great way to keep in touch with your followers and send across updates – especially to users who might move down the buying funnel later on.
Hence, For mission to create Brand awareness social media and email marketing complement each other – social media should be used to drive targeted traffic and email marketing keeps subscribers engaged. Info by Zobia Zuberi, Organization: Cloudlead
There’s no one true answer for every business, but if a business had to choose between one or the other then they should consider multiple factors such as how well the audience overlaps with their target market and how their target market likes to consume content.
Social Media actually includes a very broad range of platforms since it technically includes any website that allows the user to contribute content.
In digital marketing, the process of building reviews online is most often referred to as reputation marketing but that’s still technically social media since it’s the users who are leaving reviews for the business (users contributing content).
Since social media has such a broad range, one could argue that social media is better once the business finds the right platform to help them reach their audience.
Yet, email is especially good for businesses that do events, communicate frequently with customers for special days of the year (ie. restaurants for birthday wishes or medical for annual checkups), have frequent promotions (retail, e-commerce), or coaches and instructors of all types, especially those with info product businesses.
However, instead of choosing one or the other, social media or email, some businesses for Brand awareness would certainly want to consider.
leveraging both and having the two channels cross promote each other to build their audience even more and re-market to them frequently. Contributor: Rex Kimball, Mirex Marketing
why email marketing is more effective than social media marketing- You own your email list and can send them info whenever you want.
you don’t own your social media followers and if the channel you are using decides to drastically reduce organic reach then you are stuck paying to reach people you could have reached for free via their email.
Social media marketing can play a huge roll in building your list.
Business relies heavily on both social media and email marketing for running our business which gives me a unique perspective on both.
To say that either social media or email is better than the other is completely the wrong way to look at the problem. Both have their merits and work in different ways to help grow a business.
Email marketing tends to help more with obtaining immediate sales, and social media helps more to build a long-term community, but there’s no reason that the two can’t be used interchangeably.
The best thing to note is that when it comes to either, the most important thing is delivering quality content that your customers, users, readers, etc. want to receive. Info by Chris White
Help to Engage your Audience effectively
Email and Social Media Marketing are both important, but the latter is more effective. Thumbrule to create Brand awareness among your readers.
Emails may often be marked as spam or simply be ignored, and they easily get lost in a sea of promotional emails and offers.
People are more likely to be loyal to brands that reply promptly on social media, and chance of getting customer feedback is instant.
This gives you the chance to realize your strengths and adjust your marketing strategy accordingly. Moreover, on social media, people are likely to discuss about your brand in their social circles.
With social media, you can market in particular communities by geotagging your posts, generate buzz and even make your campaign go viral.
Info by Hima Muralikrishna from BrandLoo
Love to read
Common Note for All social media platform:
Must create your account to social media platform as much as possible. Be active on the social media means always share your products or its review or related article periodically, but don’t do this as spammer.
This platform need your time and later you will get money in future form them.
This means you need to put much efforts to be active on social media network. Some Important Wondering Tips about Social Media….
1.A. Connect Instagram Stories on Facebook Double traffic with single Post Rising number of social network and most of their supports features like video stories, live videos and many more, it’s really hard to ignore.
You can take this as an opportunity and find a way to share the same stuff simultaneously on many networks.
So consider yourself as a smart working guy rather than a hardworking one, and try often find various ways to get more work done with same or little extra effort.
Here you can automatically post your Instagram stories on Facebook stories as well.
Steps Involved are:
Login to Instagram >> Go to Profile >> Setting >> Scroll down to Settings >> Linked accounts and select Facebook. Now, go back to Instagram Setting page >> click story setting >> Select Options “Share your story on Facebook” and enable it.
Now you are ready to go!!!
Tips to Boost Engagement & traffic in Instagram
It is said that this Instagram is the place where people turn their passion and jil into purchase. If you are active and constantly updating on the Instagram then this can lead to draw more traffic for you. So there are some third party tools that can update the pics and videos on the Instagram as automated.
By use of this tool you can help yourself to build the most engaging traffic on your Instagram account.
1.Tailwind Tailwind is a great app for scheduling Instagram posts with automatic posting and at any suitable time. The analytic and scheduling features of the Tailwind give an extra edge to it and that focus on having your posts seen by your followers. Tailwind will also give you a list of suggested hashtags when you schedule a post. Tailwind also works with Pinterest and you can add multiple accounts per network with the help of this amazing tool. Pros: Direct publishing the article is Completely automated Post analytics Help to Best time to post Includes Pinterest Act on Multiple accounts Drag and drop calendar Chrome addon available for this Cons: It’s a paid tool NOT available Free
Later is also one of the best automated pics posting tool available globally. This can work on the different platform simultaneously. This tool will send you a notification on your phone before posting the article. In free version of this tool you will be allowed to send 30 automatic post in a month.
Multi-platform app (Desktop, Web, Mobile) Visual and interactive calendar. Can also schedule Facebook, Pinterest, and Twitter posts. Analytics, Search, and Repost features available for free accounts.
Cons: Cannot upload or publish directly to Instagram. Shared calendar and other features require paid subscription.
Buffer is one of the FREE social media management tool available as of now. To schedule and publish Instagram post you need to download and install the Buffer app in your mobile. With a free Buffer account, you can only schedule 10 posts at a time.
Free plan allows scheduled 10 posts on Instagram Real-time analytics on individual posts
Access to visual calendar requires upgrade to paid plan.
There are few more tools available for the social media management posting that are..
Onlypult, Hootsuite, Agorapulse.1.C. Try to Boost the Social Media Presence
1.Always publish right contents for your product or article Never try to make FOOL (sorry to use this word) to your customer.
Just forecast right contents about your article or products, this is not going to help you in long run. The contents should be fully explained and detailed “NO SHORT Article”, Always focus that your contents, should be of high QUALITY don’t go for quantity.
2.Focus on your reader what they are interested to read on social media, so provide relevant article to your reader.
Always focus on using images in your post and infographics as much as possible.
Always request your viewers to SHARE your article within their friends circle and in social media network.
1.D. To Create Controversy And Make Your Brand World Famous
This is one of the most dangerous trick to make your BRAND famous over night or lead to HAVOC to defame your brand and destroy forever form media network.
#### If you have NOT executed in the planned way…
####Are you ready to take RISK for Create Controversy for your BRAND?
Though this is not simple as it looks, so to help you I tried to slice in different ways that can help you if you choose.
a.What is the level of your controversy?
b.How is your brand related to this controversy?
c.What are you prepared to do in case the campaign backfires to your BRAND?
d.What is the geographical region for your brand? You have to create the controversy in such way that people accept to do debate and make more engaging, it should not push back the people away.
What do you do to get people talking about your brand? What’s an example of “controversial marketing” that you’ve seen work really well? Think over these questions and you will get some positive thoughts for your brand so that people will talk about it.
Email marketing has proved to be one of the best user friendly and cost-effective form of marketing tool in the today’s internet world. It allows your business to communicate and get in touch directly with their customers in very cost effective way if executed in proper planning.
A quality email campaign can quickly generate both sales and brand awareness in very short span of time.
Why would a business need email marketing?
You know that Email has more than three times user account than Facebook and Twitter combined alone.
Help Building credibility with your Customer
People do business with people they know, like, and trust and build unseen bond. Email gives you the ability to build credibility with your audience by sharing helpful and informative content in no time.
Email marketing is obviously a cheaper, faster and effective than traditional mail. It does away with expensive artwork, production and dispatching costs and is a lot less labor intensive than posted mail.
Readily available templates, email marketing services that it can be implemented by any business, whatever the size, with minimum expense. And if you find the need to make changes to expand a campaign, they can be made swiftly and reasonably performed.
E-mail marketing lets you reach the right person, with the right offer, at the right time for your customer or client. And most of the other benefits are present in the below INFOGRAPHIC.
|Email Marketing Info-graphic|
If you want to build strong customer relationships, it’s important to have an effective tool to communicate with your client who matter most to your business. Email gives you the ability to stay top-of-mind and keep people engaged with your business.
When your business and work is subject to have a dependable way to communicate with your clients then this is great mode can help you, need to have a communication channel you can trust.
When you have an audience of people who are interested in receiving updates from your business, you’ll be able to think differently about how you boost sales throughout the year.
Learn what works
Email marketing gives you the metrics you need to see how your emails are performing day by day. These insights help you market smarter and also give you the advantage of better understanding the needs and interests of your customer base.
Get Started Quickly
You will have the tools and training you need to get started quickly. There are thousands of tools which can be incorporated with email and this can give the best result out of it. This will help to develop the strong bond with your client and help in long run.
Reach people on any device
Now a days almost 75% emails being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology. Now a days all the electronics mobiles and gadget are becoming user friendly for all social media tools.
Get more from doing less
One of the benefits of using an email marketing provider is that you have access to professionally-designed email and more effectively.
Templates are designed to make it quick, effective and easy to get your message out to your audience in no time and you can get feedback after doing follow up on this.
Hope you like this article please let me know your feed back so that out team can work more upfront for you. Thanks Cheers😀😀
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