Great news and again the face of ecommerce is about to change, as Google has decided to enter in Ecommerce business in India. Google is in talk with Flipkart and Paytm to add ‘Shopping Tab’ and from there the readers can directly shop any products from the search engine result directly.
Confirming the development, a Google spokesperson in an emailed response said, “We are always exploring options to help consumers find the products they want to buy more quickly and efficiently from local merchants.”
Google Shopping Tab
The aim of the Google shopping tab is to connect the buyers directly from their search result and provide best shopping experience.
The new feature can enable users to shop for a product directly from Google. The corporate can fulfill the orders either through its payment product or otherwise.
Flipkart, Paytm Mall, and Snapdeal are the primary corporations to require half within the company’s looking tab initiative.
Google already has the merchandise listings accessible via its ‘product listing ads’.
The forthcoming Google looking tab can enable users to regulate and directly build a procurement. Users will currently filtrate the merchandise they search supported completely different classes, price, and alternative attributes.
Google vs Amazon: E-Commerce War Begins
The cold war between Google and Amazon in US is already known to everyone. The Google is losing its ad revenue in compare to Amazon network market. Amazon is getting stronger day by day.
Many eCommerce company ads spending are reducing on google and other hand Amazon’s ads revenue ids increasing more than 100% quarter to quarter. This loss is due to low conversion rate on google ads display policy.
Here are few info-graphics how two giant is under war to solidify their position in market.
“In the US, 50-60% product search begins at Amazon, bypassing Google and cannibalising its market,” said Arpan Sheth, a partner at consulting firm Bain & Company. “Google is losing online shoppers because of this and it is taking a hit at their advertising revenue”
At present, internet buyers usually move to Associate in Nursing e-commerce web site on to look for a selected product.
While Google already lists merchandise through it’s ‘product listing ads’, the searching tab can offer users a great deal additional management.
For example, users will filter the merchandise they’re searching for supported worth or the other attributes, whereas additionally obtaining additional details of the merchandise by planning to the ‘details’ page.
Google’s eye on 80-85 million online shoppers. Currently google run its Shopping Tab in around 30 countries and now it’s time for Indian shoppers to get this Tab. Sources said that this lead to high conversion rate because of great user intent.
Other hand, also the Google Tab will help to enhance high rate of conversion in Indian market.
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