Are you not able to make your site an Authority site? Not able to enhance ranking of your site in SERP? Despite of publishing great and detailed contents, not able to drive traffic on the site? So, in this article we are going to share the best practices and research to create evergreen content for the site.
Summary- In this article you will going to understand, what is Evergreen content?
What strategy do you follow to create Evergreen Content for your blog?
What are different types of Evergreen Content?
Let’s get started.
Happy reading! Hope you will get many useful information at the end of the article.
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What is an Authority Site?
- 1 What is an Authority Site?
- 2 What is Evergreen Contents?
- 2.1 #Evergreen contents- No time Expiration
- 2.2 #Evergreen content is versatile and self-sustaining
- 2.3 #Evergreen Content doesn’t lose on relevancy over time
- 2.4 #Evergreen content is a great asset
- 2.5 #Content that are Sharable
- 2.6 #Evergreen content is self-explanatory
- 2.7 #Evergreen content reflects your brand and your message
- 2.8 #Evergreen content remains interesting, useful and relevant over time
- 3 Best Strategies to create Evergreen
- 3.1 #Keyword research strategy
- 3.2 #Focus on shareable contents
- 3.3 #Brainstorm areas of interest
- 3.4 #consider user intent (Best strategy to create evergreen content)
- 3.5 #Keyword and competitor research
- 3.6 #Build Audience on Social media platform
- 3.7 #Include Marketing Analysis
- 3.8 #Include General popular topics
- 4 Different types of Evergreen Content
- 5 Steps to create evergreen contents:
- 6 Your Action Time
- 7 Reading Recommendation
Let’s understand in the simple way, suppose you are looking for any information in google search and landed on a site that are having great and detailed explanation of your query, you are fully satisfied. You are so happy with way they explained the query and also may respectable persons in that industry follow that site respect the content of that site. And you could not resist to share this contents with your friends on social media platform. So this type of site are called authority site.
Why authority site? You find the great contents on site, that site is followed by highly respectable person in that sector, the contents is so good you feel to share on social media.
These are the quality of an Authority Site. We can say the contents of this site is evergreen.
What is Evergreen Contents?
Let’s understand evergreen contents in different context. Also we will understand most important question that is, How to do proper research to create evergreen contents?
One Line Definition: Evergreen content is any content whose advice is timeless. Are you agree? Comment your opinion, under comment section.
Evergreen content remains relevant for long periods of time. For example, let’s think of a baking blog that focuses on cupcakes.
A classic red velvet cupcake recipe remains relevant to readers, and will be searched for over time – evergreen content. But let’s say another post features a Game of Thrones themed cupcake.
While it probably did fabulously during the lead-up to the finale, it’s not going to be a recipe people are continuing to search later on.
Now let’s discuss above points one by one in details.
#Evergreen contents- No time Expiration
Write up a piece of timeless content, which you could call evergreen content. This is content that doesn’t change or have an expiration.
#Evergreen content is versatile and self-sustaining
Yes its right, Evergreen content is versatile and self-sustaining and is well worth the time it takes to create—if it fits within your current content strategy.
Ideally, evergreen content topics can stand the test of time (so a trending fad topic would not be ideal).
This means less upkeep once you’ve posted the blog (unless you need to make minor edits to update the overall content).
Since the topics should answer a commonly asked question, search volume is often high, which leads to a higher chance of attracting organic traffic.
The more traffic, the more times your content has a chance of being shared (which can also increase organic traffic). Ideally, the more you publish evergreen content, the higher your organic site visitor count should increase over time.
#Evergreen Content doesn’t lose on relevancy over time
Evergreen Content is a type of content that doesn’t lose on relevancy over time.
It provides readers with value by offering in-depth solutions to the relevant problems. They offer a substantial amount of information to the readers, helping them solve a problem.
#Evergreen content is a great asset
Evergreen content is a great asset, as it doesn’t rely on current trends or technology and stays relevant without any major editing or updating.
It’s the most valuable content you can create, as it will always feel fresh and significant to your readers and should grow your audience over time.
#Content that are Sharable
Evergreen content is content that you can re-share or re-promote on a regular basis, regardless of time of year/popular media events.
If you want to know more, how to make your content go viral check this awesome answer on Quora by Ann Yaroshenko.
#Evergreen content is self-explanatory
Evergreen content is quite a self-explanatory term. This is about all content that keeps its relevance through the years without going stale.
Such material is usually always up-to-date and doesn’t require information updates in the long term.
Evergreen content strategies are ideal for websites that want to build a long tail content approach.
Such a plan includes looking not only for trending topics, but also for long-term trends.
Many search terms and topics aren’t highly searched every day, but they are always searched in the long run, which can be very helpful when you have multiple evergreen articles on your website.
#Evergreen content reflects your brand and your message
Evergreen content reflects your brand and your message, stays relevant for more than two years, and attracts the correct audience on an ongoing basis.
Your evergreen content can include blogs explaining your business and the service that you provide or blogs answering pivotal questions for your consumers.
Evergreen content is NOT flashy news stories and blogs about whatever is happening NOW.
To create evergreen content, you have to start with five or six high-quality pieces that you know will still be relevant three years from now.
Take those pieces and update them at least every 90 days with new information, improved writing, more SEO-friendly keywords, etc. You have to be constantly working on your evergreen blogs for them to be truly evergreen.
#Evergreen content remains interesting, useful and relevant over time
Evergreen content is content that remains interesting, useful and relevant over time.
The basic idea is to publish things that you’ll still be credibly able to promote in five years’ time.
In some niches – such as those that involve a rapidly developing technology or regulatory environment -this may require periodic revision.
Best Strategies to create Evergreen Content
Common saying on this always start by trying to solve common problems. Ask yourself: what’s one problem my readers have been struggling with for years?
Then create content that contains timeless ideas that will help readers solve this problem.
#Keyword research strategy
I recommend start with a good keyword research strategy. Use a tool – whether paid or free – to assess the volume of queries for a search term, competition on that term, and any trends related to that term.
The diamonds in the rough are phrases that are searched for often throughout the year, but that don’t have much competition in the top Google results.
Also, monitor Facebook groups relative to your niche. If you’re writing a blog about running,
What types of questions tend to come up over and over again in running Facebook groups?
Chances are if you see the same types of questions being asked a lot over time, they’d make good evergreen blog posts.
One key aspect of a good evergreen topic is shareable. Do your research to see if the question you aim to answer has a high search volume to see if there’s even a chance for your content to be shared. Once you’ve confirmed that the audience is there, format your post to make it shareable. To do this, you can include:
– Numbered lists
– Embedded tweets
You can also highlight important concepts in your content or break up your content into different blocks instead of one giant paragraph. At the end of your post, make sure to include a call-to-action for readers to share your post and leave their opinion in the comments.
Once you’ve ensured the audience for this question is there and you’ve optimized the readability, share it.
In this case, social media, newsletters, forums, and any other method you have available to share your content becomes your best tool.
Send your content to your audience and, again, encourage them to share it as well. A few extra shares go a long way!
#Brainstorm areas of interest
To create evergreen content, always brainstorm areas of interest, then start narrowing down, removing items that are related to current events and trends, or are seasonal or time-restricted.
Next, start thinking about the best way to deliver that content in a way that’s going to be shareable and easy to promote, as well as long-lasting.
Often we choose to write guides, infographics or whitepapers instead of blogs, as a blog post with an old date can feel stale even though the content is still perfectly fresh.
#consider user intent (Best strategy to create evergreen content)
To create evergreen blog posts, must consider user intent. When people type their search words online, they have a specific purpose.
They are either doing general research (informational), getting ready to buy something (transactional), or want to go to a specific brand’s page (navigational).
I want to focus on the keywords people in the informational and transactional stage are typing into their browsers and asking their smart phones about so search engines can determine that my blog post is relevant to the user intent behind those search terms and push my website up higher on the result page because it satisfies the need.
#Keyword and competitor research
Keyword and competitor research so that I am no duplicating content that already exists.
Try to rank for keywords that will help bring visitors to my site organically. Always make sure that my evergreen content is solving a problem for my visitors.
Also want to make sure promoting the best products and just not selling things that I do not believe in.
#Build Audience on Social media platform
It’s important to remember here that, no matter how good your content is, it’s not going to promote itself. That’s especially true if you haven’t built any audience yet. Once you’ve created a great evergreen resource, you need to do the work of driving eyeballs to it.
#Include Marketing Analysis
Share marketing lessons that people can learn from the story. This makes it more general/broad so it can stay relevant for a longer period of time instead of just during the time in which the story is trending.
#Include General popular topics
Write on other general popular topics and relate them back to marketing/my industry. This helps maintain relevancy because if you choose an ongoing popular topic, people will be continuously searching for it.
These are Evergreen because they don’t have a time-constraint attached to them. They can still make sense later down the line.
Different types of Evergreen Content
There is no limit if you consider the different types of the evergreen content. The types can be classified on the basic of niches or sector wise.
Let’s discuss some of the best types of evergreen contents that you can produce for your blogs.
You can create article around these topics and this would always considered under bucket of evergreen contents. See below list:
-How to guides (can be further narrowed down by beginner vs. advanced)
-Ultimate guides to X
-Lists of common mistakes related to a topic
-Roundup post of tips related to your niche
Let’s say you were a fitness blogger. Here’s an example of each of these, respectively:
- How to actually stick to your gym routine (how to)
- Ultimate guide to kickboxing for beginners (ultimate guide)
- Top fitness secrets – interview with (Name) (interview)
- Beginner 5K training plan (resource)
- 10 mistakes you’re making at the gym (mistakes)
- The 20 best fitness tips from top trainers around the globe (roundup)
- How to build your own home gym to crush your fitness goals (tutorial)
- Race day checklist for your first triathlon (checklist)
#Evergreen How-To studies
The How-to studies can be related to anything with a lasting value within the niche you’re a part of. How to choose the best product, How-to for beginners, How-to for advanced users, these are all a strong kind of content for your website.
#Make content with Evergreen lists
These include the lists of best free tools, places, books, or various resources and ideas, common mistakes, etc.
Writing about the history of a product or a topic, best or worst practices, “everything you need to know about…” type of posts can be great evergreen content.
There are two main categories of evergreen content. Some of these content pages may need regular updates, such as prices or dates that change every year. Let’s say you write an article on which team won each NBA final since year one; you will probably have to update the information after each championship if you want your piece to maintain its relevance on search engines.
There is also evergreen content that doesn’t require any updates, which are usually about facts or events that won’t occur again.
- How to guides
- Product Reviews
- Directories for a particular service or niche products (ie. stores that
- Sell baby clothing)
- Roundups (this can be recipes, expert tips, places to visit in a
- Particular city, etc.)
- Comparison articles (eg. This versus that)
- General topic information
- Statistics (these can also be in listicle format)
- Case Studies
Steps to create evergreen contents:
My evergreen content strategy include:
a. Try to find evergreen topics and create blog posts for those topics.
b. After a while re-purpose the blog post to create social media posts, ppt, and infographics.
c. Share the blog posts and repurposed content on our social media channels. I share the content 2-3 times in a year.
d. Cross-promote the content across our different social media channels.
e. Periodically update the content with new information so that it stays relevant and current.
Your Action Time
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