What is Dwell time? Do it really mean to SEO? Do search engine use dwell time as important parameter for its ranking factor for article?
In single word it’s big ‘YES’.
Also, this factor dwell time is being misunderstood by most of the SEO community.
Dwell Time is Most Important Metric may be You’re Not Measuring.
Yes, You heard right, its Dwell time. Why Some People Almost Always Make Money With Dwell time understanding. But majority fail in this.
What is History of Dwell time?
Table of Contents
- 0.1 What is History of Dwell time?
- 0.2 What is Dwell Time and its impact on SEO to rank in SERP?
- 0.3 Best Infographic on Dwell time and Tips How to Improve Dwell Time
- 0.4 Do Dwell time and Bounce Rate is same?
- 0.5 Really Dwell time and Average time on Page, is same?
- 0.6 How About Session Duration as compare to Dwell Time?
- 0.7 FAQ: Understand Dwell Time with Time Perspective
- 0.8 Dwell Time is NOT Rank Brain
- 1 Conclusion
The term ‘Dwell Time’ was first mentioned in 2011 at Bing Webmaster Blog by a senior project manager named Duane Forrester.
He explained the importance of content on a website and how the search engines pay attention to the visitors’ dwell time when they visit a website.
A must watch video On Dwell Time and its impact on SEO.
What is Dwell Time and its impact on SEO to rank in SERP?
Dwell Time is a metric that calculates user engagement, session duration, and SERP CTRs. It’s the time a user spends on a web page before going back to searching.
Dwell Time is one of the SEO factors for ranking high in search engines because Search Engine such as Google.
Must Read Guide on How to get Do-Follow High Quality backlink
It is essentially the amount of time a user spends on a webpage that they opened after clicking on a search results link.
If a viewer is satisfied with the content and finds what he/she was looking for then they would spend more time on it.
If they do not find the content useful, they would immediately go back to the search results.
It is important in SEO because, apart from telling you the relevance of your content, it also lets search engines know that.
Here is complete Guide on Mobile SEO to rank well in SERP.
If a website has very low dwell time for its webpages then Google might consider it as low-quality or irrelevant content and that will affect that website’s search rankings.
There could be a lot of reasons why users leave so quickly.
So, it might always be an accurate metric for judging content quality.
It is one of the numerous SEO ranking factors and is not too important for anyone to focus a lot of their time
Best Infographic on Dwell time and Tips How to Improve Dwell Time
Do Dwell time and Bounce Rate is same?
Dwell Time is important in regards to SEO as it directly correlates with another metric which is Bounce Rate.
Bounce Rate is a metric which describes the percentage of users who went on your webpage and just to immediately leave it.
If the bounce rate is high(MEANS user reverting back immediately) means that the content of your website doesn’t match what people are searching for, thus your website will be penalized and will drop in search results(SERP).
Really Dwell time and Average time on Page, is same?
Majority of content and digital marketers match the average time on page and dwell time is same.
But, actually it is NOT same both are 180 degree apart on path.
Average time can be defined as the “time spend by the visitors on the page – in average
How About Session Duration as compare to Dwell Time?
Session duration is described as “the amount of time a visitors spending on your site”, that’s only.
Note: If a visitor come to your site not through search engine, so this cannot end up by going back to search page.
After a link on a SERP page has been clicked, dwell time begins.
Dwell time is the amount of time a user spends on a page BEFORE clicking back to the search results.
Google states that SERPs with longer Dwell Time are measured differently than pages with a short amount of dwell time.
Google wants to show the most relevant pages, right?
There are many different ways to increase dwell time that are simple and effective. These practices include:
1. Adding longer copy to your webpages. Pages with 3,000-5,000 words are proven to have a longer dwell time.
2. Place a short, interesting intro ABOVE the fold. Get people hooked before the article image appears.
3. And don’t… DO NOT add obnoxious content to your pages such as videos that automatically play, glitchy images, and more.
Thanks to Brian Dean: How to Get Higher Google Rankings in 2019 [New Checklist]
FAQ: Understand Dwell Time with Time Perspective
Dwell time refers to the amount of time that passes between the moment you click a search result and subsequently return back to the search engine.
Google takes into account over 200 ranking factors, and dwell time is one of the most important factors.
For example, if your website appears on the first page for the keyword running shoes and the average dwell time is 2 seconds, your website will most likely not remain on the first page of Google for this keyword for too long.
It is Google’s responsibility to display the best search results for their users.
Google would rather rank a website with a 15 second dwell time higher than a website with a 2 second dwell time.
This information tells Google the website with a longer dwell time is displaying relevant content, and that is what they want to show their search engine users.
Best practices to improve your Dwell
1. Write in-depth articles, and explain each and everything about that topic.
2. Include 2-3 videos in the content so that the reader can spend more time.
3. Show them some case studies.
4. Interlink your other blog posts to keep him browsing your blog.
5. Use some interactive slides in your content.
Dwell Time is NOT Rank Brain
Google uses Rank Brain as an integral part of its web page indexing algorithm.
variables, dwell time is one of the factor that informs Google algorithm on
whether the page was valuable to the searcher’s request. You can find complete Guide on Rank Brain.
So the name of the game is to make your web pages ‘sticky’ by creating unique and relevant content that fulfill the needs of the searcher.
Doing this successfully will increase dwell time and signal to Google that your page is valuable to the searcher which will bump you up in the SERP.
Hope you got some valuable information on dwell time and its impact on SEO for any blog post. You can read the following below detailed article that will help to enhance dwell time on your site.