Introduction Imagine this: you run a boutique shop in your town, selling unique handmade items. Your products are high quality, your store is welcoming, and customers love you once they find you. But here’s the challenge—people nearby are searching online for “gift shops near me”, and instead of finding your business, they’re seeing your competitors. …

In 2025, website optimization isn’t just about ranking high on search engines. It’s about creating a seamless experience for users while also adhering to search engine guidelines. As Google and other search engines evolve, optimizing your website for both users and search engines is more important than ever. Focusing solely on one or the other …