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Say No to Black Hat SEO if want to sustain long term in Digital Industry

The online world is moving fast forward. To stick in this words is a little bit difficult. People want the result in less time. So there is the rise of a term black hat SEO.

To rank in the SERP it is important to obey the search engine rules. In this article, I am going to take Google. Google makes some rules to rank a page in the SERP. But the hard truth is, it’s time and effort taking.

Some people don’t like to put time and effort into this. They want the result soon. So what should they? They have to break the rule of Google.

Sometimes we don’t want to be bound in the set of rules. Some people are curious to break the rule. So this the main resign why the term black hat SEO.

After hearing this term you may curious about what is black hat SEO. It is obvious.

What is black hat SEO?

Before going to any discussion, let’s know this first.

Black hat SEO is a practice against search engine guidelines often used to get an instant boost in site ranking higher in search results.

The black hat SEO practices include many tricks. We will see what are those later in this article.

Basically, it finds the flaws in the search engines and uses them for better ranking. Although search engines are smarter and smarter they hope there may be any.

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Keep in mind that search engines are very smart and your plan to use the flaws is not going to lasts longer. Search engines are very strict to their rules. So breaking their rules is horrible.

A brief history of black hat SEO

Let’s move backward in time. No need to ride in a time machine. Now think about the era of 90’s. Internet and search engine was in initial stages.

Google was a newborn baby. The word “SEO” was in the wild west and no one has any idea of it. Let’s check Infographic related to SEO.

In this chaotic and lawless era of SEO, everything went. Content creators and writers could use keyword stuffing until they tired. If you wanted to build a PVN (Private Virtual Network) for linking each other and boost the rankings, you could do it. Those times sound like a good time.

With the arrival of the 21^st century, Google was on its way to dominating the silly behavior. Google consistently publishing updates after updates and the sun of black hat techniques starts shrinking.

Then people are aware of the importance of SEO and starts working on it. As the SEO world has evolved from a black history, the opposite world is named white hat SEO.

In this sophisticated and AI world, some people also use some black hat SEO techniques to boost the search ranking. So you may think that is it still working on it? Should I use these techniques now?

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My simple and one line answer is, stay out of this practices. Your site may be banned from search engines.

Tricks that are considered black hat SEO?   

Google treated these techniques as black hat SEO.

Keyword stuffing: excessively optimizing a content using a keyword by overusing it in the content.

Link farming: Creating a network of sites just to link to each other and earn higher rankings.

Buying links: To maintain Domain Authority, websites owners paying high authority domains to link to their sites.

Low-quality guest posting: Without providing value to readers, just writing a guest post on another site for the sake of linking to your own sites.

False headlines: Click baiting with an attracting headline and redirecting visitors to an anonymous page or piece of content.

Article spinning: Recreate the existing article using tools in a unique way.

Scraping: stealing a content from another site’s and using it to get some traffic to your site.

Footer spam: Rather than providing value to the user, just stuffing links in the footer for the sole purpose of ranking.

Hidden text and links: Creating certain links or texts invisible to visitors with the intent of SEO.

Spam comments: Link building to your site in the other websites’ comment sections with silly commenting.

Using irrelevant keywords: Using irrelevant keywords into an old piece of content.

Gateway (doorway) pages: To design a webpage for throwing visitors to another page of a website.

Matching domain: creating a site based on the same name as a particular keyword.

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Content automation: using a software tool or script that automatically generate and publish content.

Cloaking: presenting one piece of content to visitors and another piece of content to search engine crawlers.

Baiting and switching: To earn links to a quality piece of content, only modify that content with something more.

Trading products for links: Try to get links in exchange for free product.

NOTE: Except for these techniques, there are hundreds of others. I have not the intention to teach you the black hat SEO techniques. I just making aware you to stay away from these things. Don’t even try these with a curiosity because it has not the power left.

What should you do instead?

Without wasting time in the spam black hat SEO techniques, use white hat SEO.

51% of all website traffic only comes from organic search. So it’s best to stay in Google’s rules.

Try to create high-quality content and solves their problems. Before producing content try to do some keyword research. After some time the quality contents itself earns external links to your website.

Try to learn the on page SEO and off page SEO so that it will help you in long run. You can do this instead.

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Never Buy Backlink

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If you want to avoid Black Hat SEO, one thing you need to do is avoid buying backlinks. Google sees purchased backlinks as spammy and could even penalize your website.

These backlinks can completely tank an otherwise good site. You could find people selling these on different sites like Fiver.

Bought links are against the Google algorithm and can send your site into a penalty if recognized by Google and other major search engines. Info by James Decesare

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Never Trick Webmaster for Link insertion exact match anchor text

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How tricking with webmaster comes under black Hat SEO?

Paying webmasters to insert links to your website.

This is considered a link scheme in Google’s guidelines.

It is especially black hat if you use what is known as exact match anchor text.

This means the words that make up the link are the keywords that the linked site is trying to rank for.

If someone wants to link to your site on their own, because you have an especially useful page, that’s one thing.

It’s another matter altogether if they link in a seldom-visited page, because you paid them to do so.  Here this comes in category of Black hat SEO.

No Use Of Hidden Text

Another black hat technique is using hidden text – if the text is white, and the background color of pages is white, where the words being concealed are all keywords there only for the search engines to see.

Google actually parses the CSS and JavaScript in the page, so they know when websites are doing this.

Never try User-Agent Detection Technique cloaking

A newer black hat SEO tactic is where the server gives Google bot one set of content on a page, and the human visitors another set of content.

This is achieved by user-agent detection – testing to see what browser is being used to access the page.

Deceptive practices like trying to give search crawlers one set of information, while regular visitors never see that info is definitely a black hat practice. Contributor: John Locke

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How Newcomer affected by black hat SEO?

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Many newcomers end up using Black Hat SEO (i.e. make a lot of spammy backlinks, comments etc using automation software) because they want quick results and don’t want to spend time researching or look for the cheapest options.

Sometimes, Black Hat SEO can give good results, but only in the short term.

Search engines like Google are always getting smarter and they can now detect most type of Black Hat SEO, which actually ends up hurting the ranking, rather than helping it.

Bloggers should avoid spamming other blogs with their links, avoid making fake backlinks, especially those which are not even relevant to their site or topic.

Remember, there are no ‘short-cuts’ when it comes to ranking!

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How Keyword stuffing be part of Black Hat SEO?

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From a content point of view, the most common mistakes writers make is keyword stuffing.

If you are writing an article on a particular topic, focus on 1-2 main keywords alone, and tailor your content around topics that are closely related to the main keywords.

Two reasons why keyword stuffing is bad are:

>> Impact of Black Hat SEO on Bounce Rate of site

High bounce rate  Even if you are ranking well initially, people will come and leave right away if the content that they have clicked is not what they were looking for.

Having a high bounce rate will be detrimental to your search traffic and SERP rankings in the long run.

User behavior tells Google that you’re not providing high-quality content to the correct audience, every time they ‘bounce’.

 >> Impact on CTR

Poor CTR Many people stuff keywords in the Meta description of blog pages, even though this is not a direct determinant for SEO rankings.

Optimizing your content for Google rankings alone will lower your click-through rates, as your message may come across as overly static and robotic.

Poorly written Meta descriptions are even more alarming if you are writing in a casual, friendly tone for B2C products.

Because of this, put your main keyword in the headline and use the 160 characters that you have for the Meta description to convey the benefits of your platform to potential readers, and draw click-through rates.

Info by – Hung Nguyen

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Some Bonus Tips to Safe your self from Black Hat SEO Avoid Duplicate content

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Content copied from another site is also included in Black Hat SEO technique. Remember that search engines are always attracted towards the unique content.

Unrelated keyword

Unrelated keyword means including the irrelevant keyword on the webpage just for an extra page.

Keep your content focused on a specific topic, so your user finds what they are looking for.

Hiding the text or links in your content by making the same text color as the background that is invisible, just to manipulate search ranking.

Always write content for the users and make genuine links.

Spam blogs

It is also known as the auto blog or neologism splog, this technique is used to promote affiliated websites to increase the search engine ranking.

Take your time and write something unique and fresh.

Comment spam

Commenting on blogs and other related websites including links of your website is called comment spamming.

Always post informative and constructive comments according to the article or blog post. Info By – Christoffer Martini 

Conclusion

As you know already, the world of SEO is quite unpredicted. No one has cracked the sophisticated algorithm of Google. Moreover, Google is crafting the algorithm every day.

In this strict environment, forgot about the black hat SEO and concentrate on the white hat SEO.

If you really want to grow the search traffic then stick with the evergreen on-page and off-page SEO methods. After some time you will see the hike in organic traffic.

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